Slaying the Blurb Beast
What’s in a blurb? In a word—everything. It is the author’s handshake extended to the readers of the world. It is your book’s first (and could be its last) sales impression. It can mean the difference between a click through sale and a click away (especially in self publishing,) yet many authors would rather write an entire book than to face the task of composing one back copy blurb.
It’s a shame really, because it doesn’t have to be that hard. In fact, writing the back copy blurb first, before you’ve written the book can prove to be an invaluable exercise, creating a clear and concise road map from which the writer can write.